Key words and key phrases
Keywords
Generally refers to any word or phrase the user might search for in order to
find your Web site or a page on your site. Each variation of a keyword, such as
the plural form of the word, is treated like a separate keyword.
Key Phrases
Refers to a string of keywords and is generally used interchangeably with the
term keywords. Most potential clients use key phrases to search for a product or
service
e.g. the use of a phrase such as
lodgings Bexley London
is much more likely to find relevant sites than if the single keyword
lodgings
is used, which will list any sites which have the word lodgings associated
with it from anywhere in the world!
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